GTA 6 PlayStation Summer Showcase: Breaking Down Take-Two’s Marketing Strategy
The possibility of GTA 6 PlayStation Summer Showcase appearance has increased significantly following Take-Two Interactive’s February 3, 2026 earnings call. For the first time in this marketing cycle, Rockstar’s parent company publicly anchored when Grand Theft Auto VI promotion began. That single statement reshapes how the industry reads Rockstar’s silence. Historically, Rockstar avoids timelines until…